Chapman Store, a fashion boutique and local institution, is situated on George Street, at the heart of Dunedin’s retail precinct. The new store represents a significant expansion from the previous space, and the owner aimed to optimize available racking and shelving while preserving an overall sense of spaciousness.
Mindful of ensuring the garments remained the focal point, the fitout was intentionally understated, allowing them to take center stage. Drawing inspiration from key reference imagery provided by the owner, we created a minimalist ‘Japandi’-inspired ambiance accentuated by a few carefully chosen elements featuring meticulous detailing and restrained materiality.